The Stakeholder Map will help you visualize the stakeholders involved in your innovation process, organising them in terms of their level of active participation and their strategic importance. Stakeholders can play all sorts of roles during your innovation processes. From providing information on their needs and values to co-designing the products or even co-managing your innovation trajectories. To get the most benefits, use the map at various stages of the innovation process to rethink which stakeholders to engage in what way.