Designing for values provides an accessible entry way into this rich and promising approach to the design of products and services, in accordance with societal and consumer values. The last thing you want as innovative company, is that, despite their high quality, your products go wasted because customers do not want to use them. Gaining knowledge of and accommodating the values your customers and the larger society embrace, helps you prevent this from happening. This tool equips you with the means to do that.